Both simple text designs and simple graphics can serve as a foundation for a good logo.  The goal is RECOGNITION. The Olympic Rings icon is one of the oldest and best examples of an instantly recognizable graphic logo and demonstrates how simplicity is a key component of success in logo design.

First created in 1912, this minimalistic ringed logo, features rings in blue, yellow, black, green and red on a white background, hasn’t changed much the last century.

Though it’s incredibly simple, this graphic is perfectly effective.  You know what it stands for when you look at it. When you examine the backstory you find that there’s symbolism everywhere.

  • The interlocked rings represent unity between continents.
  • The colors represent the colors in nearly every nation’s flag that participates in the games.

The graphic doesn’t have anything to do with sports and isn’t trying to describe what happens during the game.  But even without knowing the details, just seeing the rings makes one instantly think of the Olympics. It’s also a logo that is recognizable in any language or culture.

When designing your logo you will likely discover that effective, stand-out simplicity can be quite a challenge.  Think ABSTRACTION: use simplified visual elements relating to the brand and abstract those to create a strong minimalist graphic.