Is Instagram For You?

Time was when social media was simply a way to make a relatively personal connection with like minded individuals.

While that is still the case, it turns out that like minded individuals can also be your customers.  In this context social media is a business too. So how do you choose which (or all) social media platforms are correct communicators for your business customers?

The concept behind Instagram is that pictures, not words (as was originally in FaceBook), are the primary communicator in the post. Generally words being added only to give the photo more context to facilitate understanding.

The Instagram company is now owned by FaceBook.  FaceBook had come to realize the growing role that photos (and now video) played in user response so they purchased the company.  In a recent address to FaceBook stockholders, founder Mark Zuckerberg stated that video was the future of Facebook.  And, what better platform to prove that out than Instagram?

To decide about using Instagram in your business you need to ask yourself two questions:

  1. Are you trying to drive sales or visits to your website?
    If your brand is already on Instagram and you’re looking to drive followers, then Instagram ads are a no-brainer. Or if you’re looking to drive site traffic and sales on mobile, then Instagram is for you.
  2. Does your customer demographic line up with Instagram’s user base?
    Instagram now has a community of more than 700 million users worldwide, with 100 million of those users joining in recent months. Instagram’s user base is also global, with the majority of those users living outside of the U.S. And according to a 2015 Pew Research study of U.S. residents, more than half of online adults ages 18 to 29 use Instagram, followed by 28% of online adults ages 30 to 49. Women are also more likely to be Instagram users (31% versus 24%). So there’s a great chance that your users are already on Instagram.

Ask yourself if the following list describes the customer demographic you would like to have for your business?  If so, then Instagram is right for your business.

  • Global reach.
  • 36% of the people between 18 and 49 use instagram.
  • 31% of all women are instagram users.

Checkout my Instagram feed at


Where to find the perfect quote

BrainyQuote is the world’s largest web quotation site with the mission to share their knowledge of quotes with the world.

BrainyQuote’s goal is to educate and entertain audiences of all ages with family-friendly quotations from history’s most prominent figures through to today’s newsmakers – famous celebrities, athletes, politicians, authors, and everything in between.

The site is straight forward and easy to navigate with a simple menu.  In fact, the whole front page consists of hyper-links to popular quotes.  For example, the main menu lists four quote groupings for quickly finding the perfect quote:

  • Authors
  • Topics
  • Quote of the Day
  • Picture Quotes

The site is no nonsense, easy and simple to use and best of all complete with “quote of the day feeds” like  RSS/Javascript feeds, WordPress Plugins, and email quotes of the day.  It makes the perfect resource for Tweeters, Bloggers, and Facebook posters. BQ can be found on all the most popular social media sites.  Check out these SM feeds.




#RightAsRain” is a hashtag – RightAsRain” is not a hashtag.

A hashtag is simply a # sign followed by sensible words.  It’s a digital tool used to organize, filter, and advertise a thought. The hashtag itself isn’t the message, it’s only a tool that allows other people to share the message.

Understanding how hashtags work, you can greatly increase the odds that your ad campaigns on hashtag-friendly platforms will be seen by the search engines actually be served in search inquiry results. I’ve added a list below to help clear up any confusion about how hashtags work.

TGTips Happy Thought1. Make your hashtag Informative and relative to the subject matter.  People won’t respond to hashtags they don’t understand.

2. If a hashtag can be misread, it will be.  Proofread thinking like a 10-year-old. The classic example of this is the 2012 hashtag campaign to launch a new Susan Boyle album using #susanalbumparty.

3. No one owns a hashtag. By definition, hashtags can be created and used by anyone so it’s all to easy for them to spin out of control as marketing messages. It’s always good to test a hashtag before heavily marketing it, and equally important to have an alternative hashtag plan.

4. Most search engines are now indexing hashtags. So, incorporate hashtags into other channels. It works. By incorporating your hashtags into your traditional media and online campaigns, you’ll be able to brand the hashtag’s core idea more clearly with your customers.

5. Live tweet during big events. One of the most effective ways of using hashtags is to live tweet from your company Twitter account during a major event. DiGiorno Pizza captured plenty of attention in 2013 when it began live tweeting event commentary during the #TheSoundOfMusicLive event.

6. Keep it short. The longer the hashtag, the more hassle it is to use, understand, and follow.  Limit yourself to three hashtags per tweet, don’t overdo them.

7. Monitor a hashtag conversation is an extremely effective means of keeping track of the “tag” trends.  You can gain insight into what your competition is doing, what the influencers are saying, and how customers are reacting.

8. If you can use a hashtag in place of a word without the sentence becoming confusing, do it.  “Having a great time at TAG! #TAG2017” is grammatically correct, but it’s no more effective than “Having a blast at #TAG2017!” which gets the point across in fewer words.

TGTips Do Not Go There9. Capitalize multi-word hashtags for clarity. The longer the hashtag, the more likely the message is to be misread.

10. Stay away from banned hashtags.  A poorly proofed hashtag can easily trip these filters, resulting in content that doesn’t reach the audience. Some sites, like Instagram, filter out popular or generic hashtags like #iphone and #popular to avoid flooding cyberspace with irrelevant posts.


How to fail at blogging (and social media posting).

Tip: People are only going to read your blog if you write about what is interesting! The truth about how most people feel when reading any blog but their own: “If I’m going to use(waste) my time reading a blog; it had better be interesting reading.

Before you begin blogging, examine your true motives and be honest with yourself also.  Why do you want to write a blog?  It takes time and its work…so be sure it’s going to be worth the effort.  Decide what you hope to accomplish with your blog.

The three best ways to FAIL at business blogging…

First way to fail. Don’t post regularly.  Nothing says apathy like an out of date, abandoned blog.  Post on a regular basis. If you do not post it, they will not return.

Second way to fail.  Don’t write original content, simply copy someone else’s work and post it as your own.  Plagiarism is a crime.  See the US Copyright Laws ->

Third way to fail. Write about what makes you emotional, angry or sad.  Don’t worry about subject matter.   Write about what you find interesting (note: this is most likely not the same as what others find interesting).  Become a place blog site where people bitch about their daily activities which nobody is interested in. Topics like why bloggers argue with boy or girl friends, details of daily tasteless activities like drinking blended organic fruits and vegetable for breakfast, lunch and dinner, or bitching about their shopping activities and what they got.  For very many people, and too often blogs are just another way to seek attention and sympathy from other people.

Actual quote of a really bad blog post:
Today i argued with my babypooh [sic], he got mad a me just because justin asked me out for lunch, he ended up ignoring me and not calling me. i don’t know what i’ve done wrong and why am i crying over it right now. it’s just stupid, he’s not the man that he used to be, i still remember how he treats me when we first started, it was all so nice and perfect. but now, we’re like arguing over small matters almost every week. i don’t think i can take this anymore, i’m just tired of this relationship.
Don’t be guilty of bad blogging.