Facebook reaches two billion global users.

Two billion makes Facebook the largest social app in terms of logged-in users.

[Read original article Tech Crunch/ Josh Constine,  https://techcrunch.com/2017/06/27/facebook-2-billion-users/]

Following Facebook is YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.

Facebook’s growth the last half decade has been fueled by the developing world. The company has relentlessly optimized its app for cheap Android smartphones and low-bandwidth connections. It’s added 746 million users in Asia and the Rest of World region since hitting 1 billion users total. Meanwhile, it only added 41 million in the U.S. and Canada.

Despite Facebook’s size and age, at 17 percent its user count is growing as fast or faster than any year since 2012. And people aren’t using it less either. In fact, 66 percent of Facebook’s monthly users return each day now compared to 55 percent when it hit 1 billion. If the teenaged social network isn’t as cool to teenagers any more, it’s not showing in the big metrics.

The difference between Facebook & Instagram

One of the most common questions asked about social media is “What is the difference between Facebook and Instagram?


On the surface both social media platforms, though different in appearance, might seem to accomplish the same goal.  Indeed “way back when” the two companies were competitors of sorts vying for the same customer base few people understood the differences between the two.  But things changed when Facebook purchased Instagram and began building two very different platforms that are designed to accomplish two very different goals.



In Facebook’s own words:

FACEBOOK: is a place for personal discovery. People come to Facebook to share their lives and connect with friends and family. 

INSTAGRAM: is a place for visual inspiration. People on Instagram follow their passions and explore the world through images.

Simply put, Facebook is primarily for expanding personal relationships within your circle of friends and family and for finding new friends. Facebook uses a words to communicate feelings about another person’s thoughts or ideal.  Facebook is mean to be personal, emotional, and relationship based.

Whereas, Instagram is primarily for exploring and expanding oneself.  Instagram is mostly a visual experience and so it helps a person explore the world around them through pictures.  Instagram presents concepts and ideals in a non-verbal visual format and doing so encourages freeform personal interpretation of the thought.  In this way Instagram encourages personal growth.

As both platforms mature the differences will become more obvious.